Water & Community
Water + Us: How We Think, Feel, and Take Action on Water
The mission of the Water Main is to build public will in support of clean, accessible, affordable water. We define public will as “a willingness and an ability to take action”.
“Everybody cares about water. Our task now is to provide Americans with tailored pathways toward meaningful impact.”
Social science research on the topic of public will is still emergent, but points to at least three critical ingredients: knowledge, connection, and concern.
To better understand Americans' public will for water, the Water Main partnered with the APM Research Lab to conduct the first nationally representative survey designed to measure Americans’ knowledge, connection, concern, and action related to water issues facing the country.
METHODOLOGY
This nonpartisan, nationally representative survey was conducted in collaboration with the APM Research Lab.
RELATED RESEARCH
The Water Main collaborated with Trust in Food, a Farm Journal initiative, on a similar study to better understand how farmers view and value water.
The report is a road map for water communicators wishing to engage farmers in the adoption of on-farm water conservation and protection practices.
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